Business Plan Preparation
Great business plans aren’t found in canned software packages or in PowerPoint presentations, but in the highly skilled minds of experienced advisors. These advisors know their audience and how to create the right content to win the hearts and minds of the targeted investors. The writing of the business plan is the output of a deep dive consulting process. This consulting process deconstructs the business model and distills the essence of the business into a tightly crafted memorandum that does the following:
- Clearly articulates the growth story inevitability.
- Illustrates a company’s strengths and differentiators in a credible manner.
- Is professionally written as prose-based report.
- Is anchored in financial information that communicates the competitive edge.
- Is focused on educating the reader through setting the narrative foundation.
- Expands upon the narrative foundation to create a compelling argument for growth inevitability.
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In today’s financing markets, writing has become a lost art as more people use PowerPoint. We feel strongly that the written word presented in a logical, layered and persuasive way is the best way to present a company. The written word allows you to control the narrative and to frame things in your own way pointing out analytical relationships . A rigorous confidential memorandum stands on its own and does not need additional voice over to sell a lender. Business plans that balance description of products, customers and operations in an objective way become a touchstone of understanding for the lender.
Frequently Asked Question
1. How long should the business plan be?
The business plan should be less than 20 pages. The longer it is, the less likely the lender is to read it.
2. Should Negative Information be disclosed in the business plan?
Yes you should disclose any negative information in the business plan to get it out early in the process. Your investment banker should frame this in a way that it is not overwhelmingly negative.
3. Does a good business plan help the deal become more financeable?
Yes in a few different ways. A good plan ignites lender interest. It also becomes an authoritative report on the company that the lender can use for his own internal purposes.
Attract Capital is a highly skilled writer of business plans for our clients. The thought process behind the writing provides tremendous insight to our clients as to their condition, growth strategy and resource needs.
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- Clients across North America & Europe!
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Let our experiences equip you with the Do’s and Don’ts as you take steps to grow your company.
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